fresh in our memories ' last week , inviting australians to upload images to remember those who fought for their country , which it then branded with its logo and a ` fresh in our memories ' slogan .
the supermarket has since been forced to halt the campaign it was branded ` disrespectful ' and ` disgusting ' by social media users who unleashed a barrage of memes poking fun at woolworth 's attempt to embrace anzac day .